music festivals

What it takes to create a (sustainable) festival

Rocking the Daisies took place last weekend. This South African festival has been promoting sustainability since its inception. Craig Bright and Brian Little have been building the festival over the last decade. In January this year they gave an interview to South Africa's Entrepreneur Magazine. An interview every aspiring event planner should read. You can read the article here

To get an overview of what sustainable event management means for Rocking the Daisies you should read the article from BizCommunity. The article provides a great overview of the festival's sustainable initiatives. I hope these initiatives will inspire you!

 

Safety tips for festival fans

This year's festival season might be over but some of us are already getting ready for 2017. Earlier this week we were told that Glastonbury Festival 2017 sold out within one hour. Talking about getting ready for next year.... Pretty amazing!

Whichever festival you go to, make sure you plan it properly. Part of that planning process is to start talking to your friends about how to stay safe at festivals. What is your plan to look after yourself and your friends? 

The Upcoming is giving you some great safety tips when attending gigs and music festivals. You can read the article here.

4.6 million people are live streaming music festivals: an untapped market

Over 800 music festivals take place in the USA each year. About 32 million people visit these festivals. That's a lot. But it gets even better (and bigger). 

23% of the social media buzz surrounding these events comes from people that aren't even attending these festivals. It comes from people sitting at home watching it on their computer or mobile devices. Now how can you tap into that market? Here a great article from Hypebot

5 things to think of when doing your event site survey

5 things to think of when doing your event site survey

A site survey is an assessment of all the aspects of an event that are likely to impact your crowd safety management plan. Why is a site survey important? Well, it enables your crowd safety management provider to determine whether they can implement a plan with the resources available to them. So your site survey is the basis for your event safety plan.

Event planning means market research

Market research is extremely important when you plan your event. The key elements you need to research before you start organising your event or festival are:

1. Your event ideas

Look at what you want to organise. Write down all those ideas and make it into a coherent story. Does that story have a beginning, middle and an end? This is where your vision comes in. What are you trying to achieve?

2. Choosing your venue

It is important to know where you want to organise your event. The location of your event has a huge impact on what your event will look like and how your visitors will experience your event. When choosing a location think of: accessibility, atmosphere, size, logistics, and your audience.

3. Timing

Please research the date you have in mind for your event. Look at the event calendar of the area (or the industry): what else is being organised around the same time as your event? Be clear on the duration of your event. How will your event impact the local area (traffic, logistics, security, etc.)?

4. Market

Research your competition. You should look at other events that are happening in the same area and/or are being organised at the same time as your event. Competition can also come from TV (Euro 2016) or a national event (Queen’s birthday parties)

5. Audience

Audience profiling. Please do it. Who do you expect at your event? How will you reach this audience? Where is your audience? What is their age? You need to know whom you are organising your event for.

Research your event before you start planning it. You want to know whether there is a market for your event. Is your potential audience waiting for your event ideas? Try to find the answers before you spend your money. 

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Make your portaloos more appealing

Make your portaloos more appealing

It doesn’t matter whether you organise a one-day event or a festival weekend: your visitors deserve a clean toilet. I know… it’s difficult maintaining the cleanliness of those portaloos on a busy event day. But still, there’s no reason for them to be disgusting.

When music at festivals becomes noise

When music at festivals becomes noise

Afrofest Music Festival in Toronto, Canada, has been told they can no longer organize a 2-day festival as a result of noise complaints. The alternative is a one-day festival. City councilors, neighbours, and a festival organizer are arguing about music levels. Or noise levels. So, when does music becomes noise?