Earlier this year Adele asked her fans to put phones away and enjoy the gig in real life. Not sure how many of them actually did exactly do that but I can see where see is coming from. Somewhere during the summer months I read an article about digital detoxing. People who make a conscious decision to go off grid for a while.

Turns out that a third of British internet users have tried this digital detox, according to a report from Ofcom. Now, I'm not ready for a complete detox yet but since the start of 2016 I no longer have the Facebook app on my phone.... too addictive. Am I a better person for it? Not really but I do look less at my phone, which was my main reason.

How will this work for festivals? Fans want to be connected. They get annoyed when there's no wifi and want to post on Facebook and Instagram instantly. A good festival provides escapism. So isn't a festival a perfect opportunity for someone's digital detox?

Some festivals are tapping into this market. Unplugged Festival and Off Grid Festival are two examples of UK festivals that allow people to switch off from the online world. And they are successful festivals. I guess festival organisers have to make choices...

Social media or social experience? Let's see if the trend continues.

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