I'm on my way to Bonnaroo festival. From San Francisco via Canada, Chicago, Kentucky to Manchester in Tennessee. I'm combining my final days in the U.S. with some final travelling. I might have visited all the states but there's still plenty to see. Today's itinerary included the bourbon trail in Kentucky. I think I know now what the difference is between bourbon and whiskey: bourbon has to be produced in America and corn seems to be one the key ingredients. Whiskey is more or less the same but can be produced anywhere in the world. (Thanks Jim Beam for the info...)

So this weekend I'm at Bonnaroo to conduct research. The same research I did at Lightning in a Bottle a few weeks ago. What do attendees think of the sustainable initiatives at the festival? Does the audience care about green initiatives or not? What do they find important? What should a festival's focus be on? I'm very curious how it will go at Bonnaroo as it's a much bigger festival than LIB.

Bonnaroo was in the news a few weeks ago as Live Nation took a majority control of the festival. One of the biggest independent festivals is now part of the Live Nation Group. Some say that this move might affect the "feel" of the festival in years to come. Perhaps Live Nation will adopt all the sustainable initiatives of Bonnaroo and implement them at all their events. Now, that would be good news! Who knows...

One of my former students is working the festival so I'm looking forward to meet up with him.

The online survey is generating more interest as well so that's good news. Come October I should have some interesting data from the combined survey results. I'm about to enter Tennessee so let's get to work.